PR Agencies Hold The Key To Your Business's Success

Public relations are of high importance when it comes to promoting your business. You will want to get the word out about your business by using tactics that entice. Hiring an agency will help make that happen.

PR agencies help businesses get the word out there. They promote via the use of editorial coverage through "free" means (websites, newspapers, magazines, TV programs). That's how they differ from advertising agencies. You pay the agency and they take care of all of the details.

Things to consider when choosing a PR agency:

Find an agency that fits your specific need. Matching your niche places you on top of the search engine list.

Track record

Research each agency for the amount of experience, ratings from previous clients, awards, etc. Make sure the agency has a high success rate.

Specialization

Make sure the agency matches your niche like mentioned above. Using an agency that specializes in your industry could make you stand out.

Transparency

Transparency equals competency. Make sure you know what you're getting with an agency. Don't settle for something that makes you uncomfortable.

Customer Centricity

Remember that the PR agency works for you. You got to be in control of what tactics are used.

Search Engine Optimization

SEO is the backbone of marketing. So finding the right public relations agency is extremely important. There are PR agencies that focus primarily on SEO service.

1.    Straight North

This PR agency is known as the best SEO agency. It provides audits to potential clients who may need assistance with displaying their content and demonstrates to the client where improvements could be made. In addition, Straight North offers assistance with SEO copywriting for E-commerce, local businesses, and enterprises.

2.   Ignite Visibility

This award-winning PR agency is based in San Diego. With an established record of success, Ignite will help you solve online marketing challenges. SEO, pay-per-click, conversion rate optimization and social media marketing are easier to accomplish through this service.

3.   Thrive Internet Marketing

This is rated the best SEO PR agency for the entire marketing industry. Offices are based in Myrtle Beach, Dallas, and Orlando. Other services provided include email marketing, web design, social media, pay-per-click and reputation management.

4.   DreamBeat Marketing

This agency focuses primarily on the client's specific needs. It offers services like link-building and keyword analysis.

5.   SEO Valley

This agency focuses mostly on SEO but also on analytics, programming, reputation management, social media management, conversion optimization. SEO Valley has been known to produce the best results for "first-page" optimization and aims to continually provide the best service.

6.   Brooks PR

This agency provides clients with multiple advertising services to keep brands out there. The main focus is SEO, link building, and keyword research. Makes sure the business owner maintains a high profile.

7.   Nebo Agency

This agency has a track record of providing satisfactory results. Assists clients in attracting more consumer traffic for their business. Nebo represents businesses, entrepreneurs, and organizations.

8.   Melrose PR

This agency helps clients with establishing a strong brand online and offline and with developing a stronger rapport with their target audience. Main interest is the bottom line: to create a compelling story that pulls prospective clients into the business. Melrose works with businesses of all sizes.

9.   Marketing Maven

This agency provides clients with a unique quality of advertising services: email marketing, press releases, blogger outreach, online media outreach, trade show support, reputation management, crisis communication, interview coordination and market research.

10. Motion PR

This full-service agency is based in Chicago. Helps to build exceptional relationships with clients in B2B marketing. Industries supported by this agency include professional services, food and nutrition, healthcare, entertainment and retail sports.

In Conclusion

The list of agencies goes on. PR agencies are ranked by specialty: healthcare, travel, tech, public relations and they are geographically widespread in N.Y., Washington D.C. and Chicago.

Finding the right agency can make a difference between great success or failure of a business. If you really want to stand out, make sure you choose carefully. Remember that high-quality makes a great business.

Introduction to ICO Cryptocurrency - Everything You Wanted to Know but Were Afraid to Ask

ICO, short for Initial Coin Offering, has become hugely popular over the past few years given the potential to get huge returns off of your investments. Given that ICOs are relatively a new concept to most people, there is a lot of misinformation about it online. Here's a short introductory guide to ICO cryptocurrency, with everything you wanted to know but were afraid to ask:

What is ICO Cryptocurrency?

ICO is a method of crowd-funding or fund-raising for start-ups, business ventures, projects or even development of new cryptocurrency (coded digital currency). Typically companies sell shares or other incentives such as pay dividends in exchange for the purchase of their cryptocurrency. Investors hope to profit at a later date by trading ICO cryptocurrency on the exchange as you would do with shares. Whilst ICOs are considered financial assets they are digital in nature but not governed by any central monetary agent. Instead, they are essentially decentralized, their generation being done wholly online following certain specific, yet secure criteria.

How Does One Participate in an ICO?

Typically, there is a registration process for the purchase of an Initial Coin Offerings and the process itself often requires some KYC (Know Your Customer) before being approved. Different ICOs have different registration processes. Bear in mind also that certain countries such as the United States, China, and Singapore are sometimes not allowed to participate in an ICO. Once the ICO is over, the cryptocurrency tokens or coins will be sent to your personal wallet and you can either hodl them or transfer them to an exchange to trade.

Pros and Cons

The digital nature of ICO cryptocurrency makes sending and receiving ICO tokens easy. But given the decentralized nature of cryptocurrency, ICOs do not have any official legal status and hence as such are currently not controlled by regulatory mechanisms. Therefore, there is a certain amount of risk by association. As with any other investment, it is recommended to do thorough research on the company and the ICO beforehand. The ICO-Check cryptocurrency list provides an exhaustive and well-researched list of ongoing and upcoming ICO for potential investors. The list has a lot of information not easily available elsewhere such as token supply, token pricing, private sale, pre sale and crowdsale info, token release date and much more to help you make informed decisions before participating in an ICO.

Ideally, you will not want to invest a significant amount of your portfolio in ICO cryptocurrency, unless you have a solid belief in the ICO's future performance. As ICO cryptocurrency is a fundraising initiative for a concept as opposed to a ready product, weigh market risks before investing. You will also want to participate in an ICO that is easily tradable, as not all ICO are accepted for trade on exchanges.

Ethereum has become the most popular go-to option platform for ICO launches given its overall relative ease of usage, automated features and built-in SMART CONTRACTS (secure, encrypted and cost-effective digitized contractual solutions). Other platforms to consider are Stellar and Waves.

The Future of ICOs

The interest in ICOs continues to increase with new Initial Coin Offerings promising to be the next hottest thing coming out of the woodwork on a daily basis. A lot of ICOs do tank halfway, never to rise again. But industry experts do agree on one thing, ICO cryptocurrency is definitely here to stay.