5 Medical Marketing Strategies That Really Work

Growing a business in the medical industry is not easy. There are plenty of things involved and a lot of work is needed. Regardless of what you are offering without a properly worked out marketing strategy would naturally give you sleepless nights, countless overtime, and so many stressors.

It is important to identify the strategies that will help you market your business to the right people and increase profit and conversion. How can you reach out to potential customers and make sales? There are so many ways to monetize your business such as social media visibility, SEO, blogging and PPC advertising.  What usually happens in businesses is that you strive so hard to improve it that you forget to pay attention to the marketing strategies that can further your business.

Marketing Strategies

Businesses have to spend money in order to get more visibility. If you are just starting one, it is understandable that the budget might be very limited. There are a lot of medical marketing strategies that can be budget-friendly and effective too.  Here are some of them.

1. Social media

Social media plays a vital role in today's businesses. If you have a business, it is important to have an online presence. Some businesses get most of their clients on social media. While it can sometimes be challenging, once you get it out there, maintaining an online presence is not hard at all. If you have a budget, you can simply hire a social media manager to do all the work. Make use of social media because it is a free and a powerful method of marketing.

2. Public relations

PR for medical technology has a multitude of benefits when used appropriately. If you want to get a word out about your product, the use of PR for medical technology is the best way to do it. Capturing your target audience is easier with PR.

3. Search engine optimization

This is a very popular marketing strategy that is a must for businesses. This is a powerful tool as long as you know how to capitalize on it. Once you know the ins and outs, everything just at your fingertips. Stick with white hat SEO because shady techniques can harm your ranking.

One tip for successful SEO is to refrain from overusing keywords. This is a common mistake in SEO. Create good quality content and insert keywords naturally.

4. Blogging

If your business does not have a blog yet, you will need to start one right away. In order to blog effectively, you have to establish yourself or your business as an authority for the particular niche that you are in. There are various platforms that can be used for posting content. Try answering Reddit questions, create a LinkedIn account and publish your content there.

5. Email marketing

These are messages that automatically go to the subscribers who click your subscribe button. Create an email sequence that can establish a good relationship with the readers. Tell your readers things that they can easily relate to. This will make them feel close to you. Click here for more details.

5 Tips For Getting The Most Out Of Your Spray Tan

The summer calls for flowy dresses, swimming trunks and more, well, if by more you really means less, then, you are on the right page! For those of you who worry about your last spray at the tanning salon fading faster than the money you spent on it, you will find respite in Professional Tanning Solutions.

Faux color rests on the top layer of your skin which means that you are at risk of losing the color faster. To add to it, sunlight, chemicals, and beauty products also considerably contribute towards the fading away of a tan. If you are looking to gain more from your tanning sessions, keep these five tips in mind.

1. Exfoliation

To make for a deeper tan, you need to exfoliate your skin with a cleanser or perhaps a gentle scrub. This helps in getting an even tan and also removes dead skin cells and other debris which might block out tanning agents resulting in streaks. Keep in mind, however, that you need to exfoliate the surface of your skin a few hours or preferably a day before you visit the tanning salon.

2. Avoid Water

For about eight hours after your application, make sure that you stay clear of the water. Despite the fact that you see a hint of color pretty much as soon as you step out of the salon, a typical spray tan would take about eight hours to develop completely. Showering or working out rigorously soon after might strip your skin of the color and turn your tan into a patch of trouble.

3. Tan Extender

Make use of a high-quality tan extender to replace the color that your skin loses in between your tanning sessions. Also, make sure that you use tanning agents that are gentle with hydrating ingredients. Apply the tan extender to your freshly cleaned skin every day in order to ensure that your tan is deep and doesn't fade away quickly.

4. Moisturize, moisturize and Moisturize

Befriend the humble moisturizer and you stand to benefit in more ways than one. Using moisturizer on a regular basis will keep your skin perfectly primed for even coverage. This also prevents the color from fading further. Apply a daily lotion all over your body after showering in order to create a protective seal that locks in the moisture of your skin.

5. Self-tanning lotion

Self-tanning lotions and bronzers cover faded spots and mistakes until your next visit to the tanning salon. A self-tanning lotion could be your best friend at times when you feel like your tan is starting to fade. Apply the lotion once every day for best results.

Professional Tanning Solutions are just around the corner so be sure that you invest in the right one. This could save you a great deal of effort and also would leave you with tan ready skin!

The impact of PH on your drinking water

A very contemporary issue that has cropped up in recent times is the ph of drinking water. PH levels in drinking water have become a very grave issue and many agencies are looking into it very deeply. However, there are still numerous places where this incidence is not being addressed as urgently as it should. To give a basic insight of what it is and how ph of drinking water is causing harmful effects on our body, let us take a deeper look.

What do we really mean by PH level?

PH is the measurement of the hydrogen ion concentration in a diluted solution. Usually, by PH of the water, we mean the acid-base equilibrium in natural water. The Ph level ranges from 0-14, 7 being neutral while below 7 is acidic and above 7 is alkaline. Ph of drinking water should range from 6.5 to 8.5.

With this brief idea of what is Ph level and what should be the desired ph of drinking water, we move on to see some of the effects of ph level on water and how it happens.

What factors affect the Ph of water?

There are a few factors which directly affects the ph level of drinking water such as:

1.    Temperature

2.    Carbon Dioxide concentration in water

3.    Acid Rain

4.    Dissolved Minerals

5.    Wastewater

These in turn indirectly affects the health of the human beings who consume this infected or contaminated water on a daily basis. We shall look into some of those health effects.

Impact of Ph level of water on Health

Skin Diseases – When the Ph of drinking water is elevated than 11, it can be a cause of many skin diseases and even affect the eye and the mucous membrane. Ph below 4 can also cause irritation of the skin. But a higher ph level is more harmful as it can worsen existing skin problems.

Lead-exposed or corrosive water - Acidic water can corrode plumbing and pipe systems and result in the leaching of heavy metals in the water. Consumption of such contaminated water can lead to many neurological or reproductive problems such as miscarriages, seizures or hearing loss.

Gastro-intestinal Problems – Consuming lead-tainted water can cause stomach upset and other serious abdominal related diseases. For example, Nausea, diarrhea or vomiting can be caused by water which is overexposed to zinc or copper.

Effect of Aquatic Life and its indirect effect on us - If ph levels of water surfaces go below 4.5 or above 10, it can lead fish to die and affect other aquatic wildlife negatively. Not only this but since our major source of drinking water comes from surface water bodies, this contaminated water can indirectly harm us by having toxic effects like high ammonia or increased bacterial or parasitic disease-causing micro-organisms.

Thus, we can conclude from here that it is extremely necessary to control the Ph level of water and pay increased attention to this in order to ensure consumption of clean and healthy water and avoid any sort of harmful effects on our health.

7 Myths Stopping You from Hiring Professional House Cleaners

Even though you might acknowledge the fact that house cleaning is an arduous task and requires lots of effort, time and patience, you might still have the temptation to do it all on your own. In fact, there are quite a few myths that stop you from hiring professional house cleaning services in St Louis. But, remember, these are just the myths and shouldn't be believed. Let's try to bust the top 7 myths about house cleaning so that you can get your job done professionally and easily the next time.

1.    Cleaners Will Cut The Corners

Well, it might be true if you're working with freelance individual cleaners but when a professional company is hired for house cleaning in St Louis, you don't have to worry about it at all. Everything is discussed and agreed upon in advance and then you're provided with your cleaning checklist that shows if everything you need is covered in the house cleaning job or not. Besides, if they can't handle something then you'll be told about that well in advance so that you can set realistic expectations.

2.   All The Cleaning Products Are Used In Same Manner

Well, that's something which might prompt you to do it all on your own. However, bear in mind that all the cleaning solutions are applied differently. For instance, glass cleaners are simply sprayed and then wiped away. They can help clean mirrors and windows quickly. But that same method won't be effective for grime and grease. The extent of the buildup usually determines the product that has to be used, the time duration for which it should be left to soak, and any special tools that might be used for perfect cleaning. So, it's advised that you should let the professionals do their work and enjoy best results every time.

3.   Frequent Vacuuming Can Damage Carpets

Yes, that's another myth that should be busted. In fact, the opposite is true. When your carpets are kept free of dirt and dust, their life is extended for years. Vacuuming helps release those tangled fibers. Besides, it also keeps the rugs and carpets looking fresh at all times. So, it's advised that you should vacuum actively and get professionals to handle your cleaning jobs.

4.   Your Valuables Might Be Broken Or Go Missing

Well, there might be such instances but it only happens when you hire freelance cleaners or those who work only when the cleaning season starts. Hiring certified house cleaning services in St Louis will ensure that nothing of the sort happens. They have a reputation to maintain and, therefore, they deliver highest working standards.

5.   They Use Toxic Products All The Time

Almost all the house cleaning companies are now switching to eco-friendly cleaning products and those harsh chemicals are not used any longer. When you hire a professional cleaning company, you can rest assured that they have spent days and months in finding out the best cleaning solutions that are safe to use in every respect.

6.   Everyone Will Think Of Me A Snob

Yes, that's surprising. Many people often don't hire professionals for house cleaning in St Louis as they're afraid what others will think of them. Well, there's nothing snobby about hiring professional cleaners and it's just about getting great results while making sure you don't have to sacrifice your time.

7.   Hiring Professionals Is Expensive

To be honest, with a plethora of options available, you can easily find all sorts of cleaning companies today that meet every budget and need. Just ask for recommendations or Google with your price range and you're sure to get a couple of good hits.

So, find your professional house cleaning company today and have a home as clean as ever!

Printing Your Photographs Professionally for the First Time?

If you're reading this, that means you love photography and you're looking for a suitable modal to bring your pictures to life. Just like you, most people face the real trouble here. The reason is simple; a bad modal causes an inevitable mismatch between the digital copy and physical print. As a result, you will find light shadows to be dark, red to be orange, and so on. Things get more serious when you are going to print your photographs professionally for the first time. 

Nowadays, capturing a high-resolution image is not a big task. Plenty of options, starting from DSLR cameras to Smartphones, are available but when it comes to converting those images into prints, we hardly put in our real effort and this is too bad. Moreover, an incorrect method of printing never can do justice to a photographer's skill, right?

What actually happens after your printing goes bad is that you start to notice the following mismatch between the digital copy and your final copy:

Color - Sometimes, the colors look oversaturated and sometimes they appear just the opposite. Normal printing modes find it difficult to process. Even calibrating the monitor and making the best use of editing application does not help.

Contrast - If your final print appears less stark, don't get surprised. On screens, contrast levels appear stronger. You may go on increasing the levels until it looks just right but again the printing end result will not be appreciable.

Sharpness - Graphic prints on paper fail to show the details on a sharp note, and even if you're opting for larger format print, the quality will not be incredible either.

An easy way to bring visual stories to life - Metal Prints

Invented by Roger Laudy in 2003, Metal Print imitates the digital copy with the life-like quality. Your image gets special paper and sublimation inks under the presence of art and science. The final print gets an aluminum modal and makes itself a perfect visual delight for the eyes. That's the reason large format printing services are in demand now.

Moreover, you get plenty of printing base options such as a White Aluminum Base and a Lightly Brushed Aluminum base, each having more subcategories to them. If you want to highlight the details of your image on an excellent reflective sharp level, a White Ultra-Gloss aluminum base will be your perfect modal. Similarly, for a less reflective and softer look, a White Matte or Lightly Brushed Matte will do the trick. You will literally enjoy your printed photograph.

Metal prints make the images alive and show the depth that usually doesn't appear on the screen. You just can't stop gazing at your first print hanging on the wall. Though there are many self-declared best service providers in this field, very few have mastered the science actually, just like Image Wizards. So, if you want to make your first professional printing memorable, go for a pro having adequate experience in the field of large format printing services. Print your photo on metal and enjoy your visual story like never before.

Beginner's Guide to ICO Investing: How to Participate in ICOs

The information that is available online for a potential investor who is wanting to participate in an ICO can be hugely overwhelming. You want to know how to go about starting the process, as well as the easiest way to purchase ICO tokens without making unnecessary mistakes, approaching things the wrong way, and worse, losing money. Here is a simplified step-by-step guide to take you through everything you need to know about participating in an ICO:

Open a Local Cryptocurrency Exchange Account

As a first step, you will need to open a cryptocurrency exchange account. There are a number of online exchanges that you can choose from. However, not all exchanges are created equal. Look for one that is based in your home country as regulations apply and you will be required to submit identity proof for verification. Also, ensure that the exchange allows you to deposit funds from your bank.

Purchase Bitcoins

Use the funds transferred from your bank account (otherwise known as fiat currency) for purchasing bitcoins (or ether as another alternative). Bitcoins are generally accepted for deposit in most exchanges as opposed to most other cryptocurrencies and are easily exchanged. The bitcoins are usually transferred to an online wallet provided by the exchange.

Set up a user-controlled Blockchain Wallet

It is generally not recommended to maintain money in wallets provided by the exchange given the huge vulnerability to online hackers. Additionally, unless your exchange specifically allows for this, your online wallet may not allow you to receive the tokens of your choice resulting in loss of funds.

Participate in ICOs

Sign up on the ICO website and create your user account. Once you've signed up, you will be given a unique address as well as access to the latest statistics in terms of how the ICO is performing on your dashboard for ICO analysis. There will be an option provided for you to buy the ICO tokens. Send the deposit from your wallet to the unique address specified by the ICO website. Also, set the data and gaslimit parameters as specified by the ICO website.

Confirm Transaction and Receive Tokens

Allow for 5 to 10 minutes to receive confirmation of the token purchase on email. You should also be able to see the transactional information on your dashboard. Your ICO will have already provided information on when your ICO tokens will be distributed.  Sometimes you will receive the tokens immediately after the ICO has ended. Sometimes you may have to wait longer depending on the individual ICO or even have to manually redeem them yourself.

A Word on Cold Storage Wallets

Online storage methods always pose inherent risks in terms of both safeties as well as security. A more secure option for large amounts preferred by professional investors is cold storage wallets. Bitcoin reserves are held via offline means of storage such as USBs, paper wallets, physical bitcoins as well as hardware wallets. Whilst there is no guarantee of fool-proof safety, the risks of using cold storage wallets are easily mitigated.

PR Agencies Hold The Key To Your Business's Success

Public relations are of high importance when it comes to promoting your business. You will want to get the word out about your business by using tactics that entice. Hiring an agency will help make that happen.

PR agencies help businesses get the word out there. They promote via the use of editorial coverage through "free" means (websites, newspapers, magazines, TV programs). That's how they differ from advertising agencies. You pay the agency and they take care of all of the details.

Things to consider when choosing a PR agency:

Find an agency that fits your specific need. Matching your niche places you on top of the search engine list.

Track record

Research each agency for the amount of experience, ratings from previous clients, awards, etc. Make sure the agency has a high success rate.

Specialization

Make sure the agency matches your niche like mentioned above. Using an agency that specializes in your industry could make you stand out.

Transparency

Transparency equals competency. Make sure you know what you're getting with an agency. Don't settle for something that makes you uncomfortable.

Customer Centricity

Remember that the PR agency works for you. You got to be in control of what tactics are used.

Search Engine Optimization

SEO is the backbone of marketing. So finding the right public relations agency is extremely important. There are PR agencies that focus primarily on SEO service.

1.    Straight North

This PR agency is known as the best SEO agency. It provides audits to potential clients who may need assistance with displaying their content and demonstrates to the client where improvements could be made. In addition, Straight North offers assistance with SEO copywriting for E-commerce, local businesses, and enterprises.

2.   Ignite Visibility

This award-winning PR agency is based in San Diego. With an established record of success, Ignite will help you solve online marketing challenges. SEO, pay-per-click, conversion rate optimization and social media marketing are easier to accomplish through this service.

3.   Thrive Internet Marketing

This is rated the best SEO PR agency for the entire marketing industry. Offices are based in Myrtle Beach, Dallas, and Orlando. Other services provided include email marketing, web design, social media, pay-per-click and reputation management.

4.   DreamBeat Marketing

This agency focuses primarily on the client's specific needs. It offers services like link-building and keyword analysis.

5.   SEO Valley

This agency focuses mostly on SEO but also on analytics, programming, reputation management, social media management, conversion optimization. SEO Valley has been known to produce the best results for "first-page" optimization and aims to continually provide the best service.

6.   Brooks PR

This agency provides clients with multiple advertising services to keep brands out there. The main focus is SEO, link building, and keyword research. Makes sure the business owner maintains a high profile.

7.   Nebo Agency

This agency has a track record of providing satisfactory results. Assists clients in attracting more consumer traffic for their business. Nebo represents businesses, entrepreneurs, and organizations.

8.   Melrose PR

This agency helps clients with establishing a strong brand online and offline and with developing a stronger rapport with their target audience. Main interest is the bottom line: to create a compelling story that pulls prospective clients into the business. Melrose works with businesses of all sizes.

9.   Marketing Maven

This agency provides clients with a unique quality of advertising services: email marketing, press releases, blogger outreach, online media outreach, trade show support, reputation management, crisis communication, interview coordination and market research.

10. Motion PR

This full-service agency is based in Chicago. Helps to build exceptional relationships with clients in B2B marketing. Industries supported by this agency include professional services, food and nutrition, healthcare, entertainment and retail sports.

In Conclusion

The list of agencies goes on. PR agencies are ranked by specialty: healthcare, travel, tech, public relations and they are geographically widespread in N.Y., Washington D.C. and Chicago.

Finding the right agency can make a difference between great success or failure of a business. If you really want to stand out, make sure you choose carefully. Remember that high-quality makes a great business.

Introduction to ICO Cryptocurrency - Everything You Wanted to Know but Were Afraid to Ask

ICO, short for Initial Coin Offering, has become hugely popular over the past few years given the potential to get huge returns off of your investments. Given that ICOs are relatively a new concept to most people, there is a lot of misinformation about it online. Here's a short introductory guide to ICO cryptocurrency, with everything you wanted to know but were afraid to ask:

What is ICO Cryptocurrency?

ICO is a method of crowd-funding or fund-raising for start-ups, business ventures, projects or even development of new cryptocurrency (coded digital currency). Typically companies sell shares or other incentives such as pay dividends in exchange for the purchase of their cryptocurrency. Investors hope to profit at a later date by trading ICO cryptocurrency on the exchange as you would do with shares. Whilst ICOs are considered financial assets they are digital in nature but not governed by any central monetary agent. Instead, they are essentially decentralized, their generation being done wholly online following certain specific, yet secure criteria.

How Does One Participate in an ICO?

Typically, there is a registration process for the purchase of an Initial Coin Offerings and the process itself often requires some KYC (Know Your Customer) before being approved. Different ICOs have different registration processes. Bear in mind also that certain countries such as the United States, China, and Singapore are sometimes not allowed to participate in an ICO. Once the ICO is over, the cryptocurrency tokens or coins will be sent to your personal wallet and you can either hodl them or transfer them to an exchange to trade.

Pros and Cons

The digital nature of ICO cryptocurrency makes sending and receiving ICO tokens easy. But given the decentralized nature of cryptocurrency, ICOs do not have any official legal status and hence as such are currently not controlled by regulatory mechanisms. Therefore, there is a certain amount of risk by association. As with any other investment, it is recommended to do thorough research on the company and the ICO beforehand. The ICO-Check cryptocurrency list provides an exhaustive and well-researched list of ongoing and upcoming ICO for potential investors. The list has a lot of information not easily available elsewhere such as token supply, token pricing, private sale, pre sale and crowdsale info, token release date and much more to help you make informed decisions before participating in an ICO.

Ideally, you will not want to invest a significant amount of your portfolio in ICO cryptocurrency, unless you have a solid belief in the ICO's future performance. As ICO cryptocurrency is a fundraising initiative for a concept as opposed to a ready product, weigh market risks before investing. You will also want to participate in an ICO that is easily tradable, as not all ICO are accepted for trade on exchanges.

Ethereum has become the most popular go-to option platform for ICO launches given its overall relative ease of usage, automated features and built-in SMART CONTRACTS (secure, encrypted and cost-effective digitized contractual solutions). Other platforms to consider are Stellar and Waves.

The Future of ICOs

The interest in ICOs continues to increase with new Initial Coin Offerings promising to be the next hottest thing coming out of the woodwork on a daily basis. A lot of ICOs do tank halfway, never to rise again. But industry experts do agree on one thing, ICO cryptocurrency is definitely here to stay.